So you want to market a product to a group at a particular event? You'll quickly see that the application is based on location and setting, budget, time of day, outdoor or indoor, etc. Let's look at some distinctive and cutting edge methods this can be done, and one can choose which scenario would do the job better compared to others.
Renting a large Mobile LED Screen is a really popular strategy to market to an occasion crowd, and is exploding in poplularity due to the recently reduced prices of the rentals. This kind of creative, cost effective marketing is rapidly catching on all over the nation as a premier way to market a product to tens of thousands of people at once. The screens are typically 9' by 12' in size, shine vivid even through a sunny day, have zero glare, and are proven to attract extra attention, in particular when playing a video clip. This works well both indoors and out, and the screen is housed inside a 16' trailer which may be positioned almost anywhere for optimum exposure to the crowd. The video or slideshow can be ran from an outside feed (think live event applications, such as broadcasting a sporting party or a live performance) or from the computer inside the trailer using a regular video file. On all rentals, a tech is present all through the party to run the movie and ensure success.
Digital Advertising Boat
Is the event with the direct audience close to a body of water? Imagine marketing to hundreds of thousands of university students on spring break while they’re frolicking on the beach, or motorists as they cross a busy bridge! With Digital Advertising Boat rental, you will be able to attract unprecedented attention against a blank canvas of water and sky. Research show this is a highly effective method, and costs significantly less than airplane signage.
Rolling Advertisement Truck
Sometimes at outdoor events, the best way to go is an advertising truck. Think truck wrapping, but on a moving type box truck which circles the venue before, during, and after the gathering. Generally they can even be rigged with an LED Video Wall to develop a truly unique and effective traffic marketing experience.
Four Wheel Advertising Bike
If the event is mainly outside and there's room to get around (think marathons, parades, and so on...) then this may be the most cost effective yet extra attention grabbing option. A brand activator pedals the bike around all day with your sign on the back, handing out your marketing materials or product samples. These can additionally be rigged with LED, Lcd, or touchscreens to create a truly unique and unforgettable marketing experience.
The choices are seemingly endless, but these are some of the more unique and often overlooked strategies which I have used myself when marketing to an event. It's always been a extremely effective and prosperous investment.
