“This Holiday shopping season mobile will drive more sales than in-store salespeople”
Quoting Vincent Vega: "That's a bold statement!" Well that’s exactly what some of the top experts in the field of mobile marketing are predicting will happen this holiday season and I’m pretty sure that they aren’t just spouting hype.
Why will Mobile Marketing Be Huge?
Motorola’s 2009 Retail Season Shopper Study for the period of Nov. 25th through December 20, 2009 (last year’s holiday shopping season) showed some pretty startling figures:
51% of the 4,534 people surveyed indicated that they used their mobile devices to help them purchase in-store products by:
- comparison shopping
- gathering product information
- gathering coupons
- getting peer feedback on purchases
- in the Gen Y demographic (18 -34) these numbers skewed up to 64%!
The 2010 Holiday Mobile figures were, as expected even STRONGER... get the scoop at the following link. Looking out to 2011′s holiday season I’m confident in saying that if your local store or business is NOT taking advantage of mobile advertising and marketing during the holiday season you are going to be losing out… BIG TIME.
Look at what is happening around you...there is more access to smart phones and 3G/4G networks than ever. And they will be used to shop this holiday season .
The Top 5 Mobile Holiday Assets You Need to Get Started on NOW
You don't have much time, so let me tell you 5 high impact assets you should use to get results this holiday season:
- Get you site mobile ready site or at least have specific mobile landing pages ready to assist your customers and prospects
- Get an sms opt-in campaign started on your primary website so that you’ll be able to text your most loyal following during the “hunt”
- Develop a mobile coupon or discount campaign to get people to visit and take action.
- Create click to call campaigns that feature your best offers and connect your mobile prospects to a live salesperson/customer service agent for assistance.
- Create click to map campaigns that feature your best offers and direct your mobile prospects straight to your location.
Top Holiday Considerations for Your Mobile Site
Think about what your customers are likely to be looking for when using their mobile devices :
- store location
- product availability
- product information
- coupon/discount code
- commonly asked questions
Time to Get Busy!
Buying and shopping is crazy and fast pace during the holidays. The list you build during the holidays can be useful for you to leverage next year and beyond.
