Specialists from creative marketing agencies across the globe have long recognized how the power of colour in the branding method is vital to creating a beneficial image among customers.
Colour is one of the most crucial elements in producing brand identity. It plays a key role in memory recall. It encourages all the senses, quickly conveying a concept like no other communication technique.
Colour should be a top thought when planning marketing materials such as business cards, brochures, websites, posters, company logos, and product-packaging. Colour not only enhances the look of the merchandise, but can also influence a client’s behavior.
Colours can mean different things depending on the culture, situation and industry. However there are some Common meanings which can guide your thinking on employing colour when developing your brand either on your own or in partnership with a brand consultancy.
Purple: Purple is a colour preferred by creative kinds. It is a good colour for brands that evoke mystery, sophistication, spirituality and royalty.
Blue: Cool blue is perceived as reliable, dependable and safe. Blue is an especially popular colour with financial institutions, as its message of stability inspires belief.
White: White connotes simplicity, cleanliness and purity. The human eye views white as a brilliant color, so it instantly catches the eye in signage. White is typically used with toddler and health-related products or services.
Green: In general, green connotes health, freshness and serenity. However, green's meaning differs with its numerous shades. Deeper greens are linked with prosperity or prestige, while light greens are calming.
Red: red is an aggressive, energetic, provocative and attention-grabbing colour. Count on red to produce a passionate response, albeit not always a favorable one. For example, red can stand for danger or indebtedness.
Black: Black is serious, bold, effective and classic. It creates drama and connotes sophistication. Black works well for expensive and distinguished brands,
